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Tier 2 — Clean Rooms · On the Roadmap

Match Without
Exposing.

A planned product on the Fantera data roadmap: sponsors will bring their own customer data and match it against the Fantera fan identity graph in a secure, privacy-preserving environment. Aggregate insights only. Neither side exposes raw PII.

Sponsor Uploads

Sponsor submits their hashed customer list (one-way email hashes) to the secure clean room environment.

Identity Match

Fantera matches hashed records against the fan identity graph. No raw data leaves either system.

Insights Delivered

Sponsor receives an aggregated overlap report with enrichment data — fan tiers, sports preferences, engagement levels.

Insights

What Sponsors Learn

Audience Overlap Rate

What percentage of the sponsor's existing customers are also identified fans in the Fantera identity graph. Quantifies the existing relationship.

Fan Tier Distribution

How overlapping customers break down across Bronze, Silver, Gold, Platinum, and MVP tiers. Reveals the quality of the sponsor's fan audience.

Sport & Engagement Profile

Which sports the overlapping fans attend, their engagement frequency, challenge participation, and engagement score ranges.

Activation Opportunities

Non-overlapping fans who match the sponsor's ideal customer profile. Net-new audience the sponsor can reach through Fantera activations.

Privacy

How Data Stays Safe

Hashed Inputs Only

Sponsors submit SHA-256 hashed email identifiers — never phone numbers. Fantera never sees raw email addresses from the sponsor side.

No PII in Output

Match results are returned as aggregated statistics — tier distributions, sport preferences, engagement scores. No individual fan records.

Consent-Gated

Only fans with Tier 2 (Partner Sharing) consent enabled are included in the match pool. Fans who opt out are excluded automatically, and fans under 18 are never included.

Use Cases

Who Uses Clean Rooms

Title Sponsors

Validate that their investment reaches actual fans. Measure overlap between their CRM and the stadium audience.

Regional Brands

Identify which of their customers attend games. Discover net-new fans in their target demographic for cross-promotion.

NIL Collectives

Match donor/member lists against the fan graph. Understand which donors are also active game-day fans.

Want to match your customer data against our fan graph?

Request a Demo

Or reach us directly at hello@fantera.net