Match Without
Exposing.
Sponsors bring their own customer data and match it against the Fantera fan identity graph in a secure, privacy-preserving environment. Both parties gain insights. Neither exposes raw PII.
Sponsor submits their hashed customer list (email or phone hashes) to the secure clean room environment.
Fantera matches hashed records against the fan identity graph. No raw data leaves either system.
Sponsor receives an aggregated overlap report with enrichment data — fan tiers, sports preferences, engagement levels.
What Sponsors Learn
What percentage of the sponsor's existing customers are also identified fans in the Fantera identity graph. Quantifies the existing relationship.
How overlapping customers break down across Bronze, Silver, Gold, Platinum, and MVP tiers. Reveals the quality of the sponsor's fan audience.
Which sports the overlapping fans attend, their engagement frequency, challenge participation, and DNA score ranges.
Non-overlapping fans who match the sponsor's ideal customer profile. Net-new audience the sponsor can reach through Fantera activations.
How Data Stays Safe
Sponsors submit SHA-256 hashed identifiers. Fantera never sees raw email addresses or phone numbers from the sponsor side.
Match results are returned as aggregated statistics — tier distributions, sport preferences, engagement scores. No individual fan records.
Only fans with Tier 2 (partner sharing) consent enabled are included in the match pool. Fans who opt out are excluded automatically.
Who Uses Clean Rooms
Validate that their investment reaches actual fans. Measure overlap between their CRM and the stadium audience.
Identify which of their customers attend games. Discover net-new fans in their target demographic for cross-promotion.
Match donor/member lists against the fan graph. Understand which donors are also active game-day fans.
Want to match your customer data against our fan graph?
Or reach us directly at eric.alderman@fantera.net