Data Marketplace

Turn Fan Data
Into Revenue.

Static dataset sales are just the starting point. Fantera offers three distinct data revenue streams — each built on the same consent-verified fan identity graph.

Tier 1
Dataset Sales
Revenue modeled per program

Pre-built anonymized datasets that buyers purchase and download. Seven products covering attendance, spend, engagement, demographics, and sponsorship attribution.

  • —7 dataset products across fan behavior and demographics
  • —k=50 anonymization standard
  • —Tiered buyer access levels
  • —Downloadable CSV with consent audit
Learn more →
Tier 2
Clean Rooms
Revenue modeled per program

Sponsors bring their own customer data and match it against the fan identity graph in a secure environment. Overlap and enrichment insights returned — no raw PII exposed by either side.

  • —Secure match without sharing raw data
  • —Audience overlap and enrichment reports
  • —Sponsor sees which of their customers are fans
  • —Consent-verified at the identity level
Learn more →
Tier 3
DSP Syndication
Highest-volume channel

Anonymized fan audience segments syndicated to demand-side platforms. Sponsors target verified college athletics fans across the open web — programmatic, at scale.

  • —Syndication to The Trade Desk, LiveRamp, etc.
  • —Fan segments by sport, tier, behavior, persona
  • —$10–12 CPM as data provider
  • —Highest-volume revenue stream
Learn more →
Privacy & Trust

Auditable by Design.

Anonymization Standard

Every dataset is processed to guarantee no individual fan can be re-identified. Our anonymization standard exceeds industry requirements.

Verifiable Consent Audit

Every data point traces back to a verifiable consent record. Cryptographic audit trails prove consent state at time of sale.

CCPA / CPRA Compliant

Three-tier consent model gives fans explicit control. Right to delete, right to export, and real-time consent updates — all enforced at the platform level.

For Brands & Sponsors

Purchase consent-verified fan datasets to inform sponsorship strategy, media buying, and activation planning.

Buy Fan Data
For Athletic Departments

Turn your fan engagement into a direct revenue stream with negotiable revenue sharing across all three data channels.

Monetize Your Data

Ready to see the marketplace in action?

Request a Demo

Or reach us directly at eric.alderman@fantera.net