Reach Fans
Everywhere.
Anonymized fan audience segments syndicated to demand-side platforms. Sponsors target verified college athletics fans with programmatic ads across the open web — not just inside the stadium.
Fan behavioral data is clustered into targetable audience segments based on sport, tier, spend, engagement, and persona.
Hashed, anonymized segments are pushed to platforms like The Trade Desk, LiveRamp, and other programmatic buyers.
Sponsors target verified college athletics fans with display, video, and CTV ads across the open web. Measured reach, not estimates.
Fantera earns a data fee every time a syndicated segment is used in a programmatic campaign.
Volume scales with fan base size. Organic app adoption yields $150K; ticket wallet integration yields $712K.
DSP syndication generates more revenue than dataset sales and clean rooms combined at scale.
Built From Real Behavior
Every segment is derived from verified fan behavior — not surveys, not inferred data, not third-party cookies. Built from the Unified Fan Identity Graph.
Fans attending 80%+ of football games with Gold tier or above
Fans attending 2+ sports per season with active streaks
Top quartile by concession and merch spend per game
Current students with 3+ game attendance and app engagement
Repeat attendees not yet holding season tickets, high propensity score
Fans who completed sponsor challenges or redeemed sponsor perks
Previously active fans with declining attendance, targeted for win-back
Fan segments by DMA region — local, regional, and out-of-state
Beyond the Stadium
Reaching fans inside the stadium is limited to game days. DSP syndication lets sponsors reach the same verified fans 365 days a year, across any screen.
Unlike third-party data brokers, every Fantera segment traces back to fans who explicitly opted in. No inferred audiences. No cookie-based guessing.
When a fan in a syndicated segment later attends a game or makes a purchase, that conversion is captured in the identity graph — closing the measurement loop.
Want to reach college athletics fans at scale?
Or reach us directly at eric.alderman@fantera.net